2012 sees the ninth annual search for the Bennetts Babes squad. A nationwide search to find ambassadors for Bennetts, the UK’s No.1 Bike Insurance Specialist. Babes that are selected to be in the squad are interested in modelling and show a passion for representing a motorbike insurance brand.
The search for the squad takes place in advance of each biking season. Entries are welcomed from anyone over the age of 18 years who registers using the online form. You can register your interest for the following year too, if you miss the entry deadline.
As an entrant to the search, Bennetts requests personal details, photographs and the reasons why you believe you should become a Bennetts Babe.
Each year, Celebrity Babes help to launch the search for the Bennetts Babes squad, and previously included celebrities such as Lucy Pinder, Nicola McLean and Jennifer Metcalfe. The first annual search to find Bennetts Babes was launched in August 2003.
The Bennetts Babes squad plays a vital role in supporting the Bennetts:Live campaign, where Bennetts attends a series of biking events around the UK. Each Bennetts Babe helps to showcase the great things that Bennetts, a specialist motorcycle insurance brand, gets involved with and they enjoy talking to bikers, distributing goody bags and posing for photographs. Bennetts, as the UK’s No.1 Bike Insurance Specialist is committed to putting on great biker events and campaigns that celebrate being a biker.
Those who secure a place in the Bennetts Babes squad also receive a modelling contract with DLP models, one of the UK's leading promotional model agencies.
Over time the search for Bennetts Babes has grown in popularity and many more entries are received each year. The team of judges make their selection based on set criteria with is on a combination of looks, personality and the ability to fulfil the role of ambassadors for Bennetts brand.